Trade Marketing Manager

As a Trade Marketing Manager, you are the indispensable link between Sales, Marketing, and our customers. You translate corporate brand and marketing strategies into effective trade marketing concepts that drive maximum visibility, rotation, and growth in the market. You work closely with brand owners in Asia on both strategic direction and budgets. In short, you ensure that the sale of our assortment becomes an even greater success for our customers.

You develop activations that align seamlessly with our exclusive brands, private labels, and the specific needs of each customer. You work closely with the Product Manager and Brand Marketer across the various channels we serve. In addition, you inspire our sales teams with strong plans and share your expertise through interactive masterclasses. In this role, you report directly to the European Marketing Communications Manager.

Your responsibilities include:

• Developing and executing trade marketing strategies

• Creating annual plans, promotions, and activation calendars

• Translating brand plans into a solid trade marketing approach

• Analyzing market, shopper, and promotional data and translating insights into concrete actions

• Defining and advising on the optimal marketing mix for and with customers, including promotions, presentation, recommended retail pricing, and assortment

• Coordinating POS materials, in-store activations, and product launches

• Managing budgets and evaluating campaign effectiveness

• You are available 40 hours per week

• Bachelor’s degree (HBO level) in Marketing, Commercial Economics, or a related field

• At least 3–5 years of experience in Trade Marketing, Shopper Marketing, or Category Marketing

• Experience within FMCG or Food, preferably in retail and/or foodservice

• Ability to independently manage and optimize trade marketing processes end-to-end

• Strong analytical skills and commercial acumen

• Proactive, results-driven, and infectious enthusiasm

• Good command in English

• Proficiency in the Dutch language, or the willingness to learn it, is a plus

What we offer you

Working with us means working in a growing, healthy international organization where the lines are short and the atmosphere is open. In your role, you have the opportunity to truly make an impact with your ideas and expertise. There is plenty of room to share your opinion, and more importantly, action is taken based on what you contribute. Together with a close-knit and dedicated team, you work towards great results.

• A competitive salary, tailored to your knowledge and experience

• A generous 29 vacation days. From age 35, you receive an extra vacation day every 5 years. Haven't been sick for a whole year? You'll get 3 extra vacation days

• A good pension scheme where we cover 60% of the premium

• €250 annual budget to support an initiative, association, or charity of your choice

• Room to grow: we encourage your development through training and advancement opportunities. You also have unlimited access to the online learning platform GoodHabitz

• We value vitality: enjoy sports discounts and benefit from our bike plan

• And last but not least: you get a 20% discount on all our products

Our organization and the team

Heuschen & Schrouff is the leading importer and distributor of authentic Asian food and non-food products in Europe. From Landgraaf (Netherlands), we represent over 65 top Asian brands, such as YumYum and Flying Goose, and have strong own brand concepts like Golden Turtle for Chefs. Additionally, we offer Private Label concepts. We do this with a team of over 450 colleagues, 45 trucks on the road, and a diverse customer base ranging from ethnic stores and wholesalers to retail, foodservice, and industry. We also have our own e-commerce platform.

We are a healthy, growing company, driven by the increasing popularity of our products. This growth requires smart choices and more efficient processes, which you can actively contribute to. You won't find yourself in a world full of rules or bureaucratic structures here. On the contrary, we value fresh ideas, initiative, and innovation. You have all the space to think along and help build the future.

You will join a close-knit and creative team that works every day with energy on our corporate branding, the branding of our exclusive brands, and the development of our private labels. Together, you will help build the most well-known Asian food brands that have conquered social media and (Asian) supermarkets. The marketing team includes, among others, a Brand Marketer, Event Manager, Graphic Designer, Product Manager, and Interns. A dynamic mix full of ideas and creativity.

We do not appreciate acquisition in response to this vacancy. Unsolicited profiles or offers will not be considered and do not entitle you to any compensation.